Case Study: Boosting Sales and New-To-Brand (NTB) Percentage with Amazon PPC Sponsored Display Campaigns
Client Overview:
A premium gardening fertiliser brand approached Anywhere Ads Agency to enhance its Amazon advertising performance. The client previously focused solely on Sponsored Products but sought a broader approach to scale sales and increase brand awareness.
Objective:
To drive a significant uplift in total sales and new-to-brand customers within two months using a modest budget.
Challenges:
Low brand visibility in a competitive market.
High reliance on repeat customers.
Rising CPCs in existing campaigns, limiting profitability.
Strategy Overview:
Anywhere Ads Agency integrated Sponsored Display campaigns into the client’s advertising mix, focusing on:
Audience Targeting:
Competitor and lifestyle targeting to attract new customers.
Cross-Selling:
Promoting complementary products through display ads on the client’s own product pages.
Defensive Tactics:
Protecting high-performing ASINs by targeting those pages to reduce competitor influence.
Results: Within two months:
Sales Growth: +45% total sales uplift.
New-To-Brand Contribution: +32% increase in NTB orders.
Efficiency Gains: ROAS for Sponsored Display outperformed expectations at 3.2x, compared to a benchmark of 3.0x.
Engagement Improvement: CTR improved by 28%, leading to better conversion rates across campaigns.
Key Takeaways:
Diversified Campaigns: Adding Sponsored Display boosted customer acquisition and retention.
Balanced Budget: Smart budget allocation across ad types ensured solid returns while exploring new strategies.
Long-Term Growth Potential: The boost in NTB orders positions the brand for sustained success.
Conclusion:
Anywhere Ads Agency delivered impressive results quickly, showing that even with a startup-level investment, a strategic Amazon PPC approach can drive significant growth. The client plans to scale further with our continued support.
Partner with Anywhere Ads Agency:
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